Businesses are always looking to get the attention of their customers. They use all the space they have available, such as putting posters on the walls or hanging banners from the ceilings. Having signage is important. According to Visualogistix, having at least one sign will increase the percentage of yearly sales by 47.5%. One area they may overlook is the floor. Here are a few benefits of getting floor graphics.

1. They're Versatile

Floor graphics can be used in almost any building. They can stick to different types of flooring like concrete, wood, and tile. Because these graphics are custom-made, you'll never need to worry about whether they'll fit. Each graphic can be shaped and sized to take up the correct amount of space on your floor. Unlike freestanding displays or hanging signs, these graphics allow you to add signage without taking away valuable space from your business.

2. They Can Help Guide Customers

Let's say you have a particular point of interest in your store. You can get floor graphics that point people in the direction of that area. For example, a grocery store can use floor graphics to direct customers to different departments or tell them where to stand when they are waiting to check out. Since they're on the floor, you can even use them in areas where it's not possible to hang a large sign, such as an aisle lined with shelves.

3. They Enforce Your Brand

Do you want to add branded elements to your business? Floor graphics are an easy way to do that. Custom graphics can incorporate your logo, brand colors, or brand imagery. They can even be cut into a specific shape that's associated with your brand. When it comes to these graphics, the possibilities are almost endless. If you're renting your business space, this is especially important. Some property owners don't allow their tenants to paint the walls or make other big changes to the space. Luckily, you can make it your own by adding graphics to the floor.

These are just a few reasons why you should consider getting floor graphics. They're versatile, they guide customers, and they can enforce your brand. Are you interested in floor graphics for your business? Contact RichArt Graphics today!